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Set the brand and colours

Enter the store name and logo in Brand, then set the two colours in Colors that the rest of the design is built from.

Two of the five groups on the Theme screen carry the brand: Brand at the top, and Colors further down. They are not next to each other, so this is two trips rather than one.

The Brand card at the top of the Theme screen, holding two fields. Store name reads Ironvale Industrial, and Logo URL holds the address of a logo file hosted at ironvale-industrial.co.uk.
Brand is the first card on the screen: a name and a logo address.

  1. Go to Theme.

  2. In Store name, enter the name that stands for the shop.

  3. In Logo URL, enter the address of your logo file.

  4. Select Save.

Set the two colours

The Colors card on the Theme screen. Primary color and Secondary color each show a colour swatch beside a hex value, with two filled rectangles underneath labelled Preview.
Two colours, with a preview of the pair underneath.

  1. Scroll to Colors, which sits below Header button and Footer.

  2. Set Primary color, either by choosing from the swatch or by entering a hex value.

  3. Set Secondary color the same way, then select Save.

The Brand and Colors groups on the Theme screen
FieldWhat it does
Store nameThe name shown wherever the shop is named rather than pictured.
Logo URLThe address of an image you host. The theme points at the file rather than storing it.
Primary colorButtons, links and anything the design draws a visitor towards.
Secondary colorThe darker supporting tone that sits behind and around the primary.

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