# Set the brand and colours

Enter the store name and logo in Brand, then set the two colours in Colors that the rest of the design is built from.

Two of the five groups on the Theme screen carry the brand: **Brand** at the top, and **Colors** further down. They are not next to each other, so this is two trips rather than one.

## Name the store and point at the logo

![The Brand card at the top of the Theme screen, holding two fields. Store name reads Ironvale Industrial, and Logo URL holds the address of a logo file hosted at ironvale-industrial.co.uk.](https://www.sorviai.com/help/storefront/theme/brand-card.png)

*Brand is the first card on the screen: a name and a logo address.*

- Go to **Theme**.
- In **Store name**, enter the name that stands for the shop.
- In **Logo URL**, enter the address of your logo file.
- Select **Save**.

> **Warning:**
>
> **Logo URL points at a file somewhere else**
>
> The theme stores the address, not the picture. If that address stops working, or the file is moved, the logo stops appearing. Host it somewhere as permanent as the store itself.

## Set the two colours

![The Colors card on the Theme screen. Primary color and Secondary color each show a colour swatch beside a hex value, with two filled rectangles underneath labelled Preview.](https://www.sorviai.com/help/storefront/theme/colors-card.png)

*Two colours, with a preview of the pair underneath.*

- Scroll to **Colors**, which sits below Header button and Footer.
- Set **Primary color**, either by choosing from the swatch or by entering a hex value.
- Set **Secondary color** the same way, then select **Save**.

*The Brand and Colors groups on the Theme screen*

> **Note:**
>
> These two colours reach further than they look. Several fields elsewhere on the screen can be left empty to fall back to them, and on the homepage hero they set the heading and description text rather than the background behind it.

> **Tip:**
>
> Two colours is the whole palette, so pick them for contrast rather than for variety. The primary has to stay readable with text on it, and the secondary has to stay distinguishable from it at a glance.