# Write the product page

The title, the description, the URL handle and the search engine listing a shopper and a search engine each read.

A product page has two audiences and they want different things. The shopper reads the title and description at the top of the product; the search engine reads the **Search engine listing** card further down. Fill in the first and the second will fall back to it, but a listing written on purpose does better.

![The top of a product page for Deep Groove Ball Bearing 6205-2RS 25x52x15. Title holds the product name and Description holds formatted text with a toolbar of bold, italic, underline, heading, list, link and image controls.](https://www.sorviai.com/help/storefront/products/product-page-top.png)

*Title and Description are what a shopper reads first.*

## Write what the shopper reads

- Go to **Products** and select the product.
- In **Title**, enter the name as a customer would say it, not the internal one.
- In **Description**, write what the thing is and who it suits. The toolbar holds bold, italic, underline, a heading, bullet and numbered lists, a link and an image.
- Select **Save**.

A short opening paragraph followed by a few specifics reads better than one long block. Keep the exact figures for **Metafields**, where a shopper can scan them as a table.

## Fill in the search engine listing

- Scroll to **Search engine listing**.
- In **URL handle**, enter the words you want in the address, separated by hyphens. Leave it alone to keep the one generated from the title.
- In **Meta title**, enter the headline a search result should show. The counter beside it keeps you inside the limit.
- In **Meta description**, enter a sentence or two summarising the product.
- Check **Search preview** underneath, which shows the result as it will appear, then select **Save**.

> **Warning:**
>
> **Change a URL handle once, early**
>
> The handle is the product's address. Changing it after the page has been live breaks any link a customer saved or a search engine recorded.

## Add tags

Tags sit on the right, under **Tags**, and are entered as one comma-separated list. They appear underneath as chips once saved.

Tags are worth keeping deliberate, because smart collections read them: a single `next-day` tag applied consistently is the whole of a Next Day Despatch collection. Scattered, improvised tags make rules that nearly work.

*The cards that make up a product page, in the order they appear*